with 90 years experience Fisher-Price never fails to provide safe and reliable nursery essentials.

ticking all her boxes, parenting influencer Ellie Polly (@elliepolly) teamed up with Fisher-Price to show her 46K followers the benefits of their compact and collapsible ‘Soothing View Bassinet’.

through an instagram post and a set of stories this perfect pairing generated 4983 engagements, totalling a cost per engagement of £0.16.