Having just been voted best Multivitamin at this year's National Parenting Product Awards, VIVIO’s back to school campaign promotes their Junior product line for children 1+ years old.

For this campaign we worked with parenting influencers Lara Joanna Jarvis, Laura Dove and Charlotte Taylor. All of which created individual, authentic content for their personal social media channels in the form of - 1 x Instagram post and 1 x Instagram story (made up of 3 x 15 second frames) per influencer.

Their content successfully generated an impressive 52,273 interactions, resulting in a cost per engagement of £0.07.